If you’re dairy sensitive, LACTAID® is a godsend. It’s everything you love about milk with none of the consequences — which means no more debating whether or not to indulge in some dairy goodness.

That’s the idea behind this little LACTAID® campaign, showing the complicated relationship many people have with milk.

My partner and I wrote, art directed, and oversaw the production of this spot, and the accompanying executions, from start to finish.

We also made some fun Facebook posts for LACTAID® back in 2016, showing how they're the brand that definitely doesn't mess with you — even on social media.

All of these were produced using only existing assets, taken from the "Milk That Doesn't Mess With You" TV & print campaign that debuted the previous year.